Asake Leaves YBNL: A Question Of Loyalty, Legacy And The Game Of Fame - Music/Radio
When whispers about Asake's departure from YBNL began circulating in December, it felt inevitable. The label that turned the young upcoming artiste from the streets of Lagos into a global Afrobeats phenomenon in just two years might be losing its prized asset. Born Ololade Ahmed, Asake had spent a decade as an underground hustler—dabbling in dance, churning out music, and barely moving the needle. His fortunes changed in 2022, thanks to an introduction facilitated by his friend, Yhemo Lee, to the godfather of Nigerian street-pop, Olamide. Olamide didn’t just sign Asake; he threw the entire weight of YBNL behind him. From co-signs on tracks like Omo Ope to roping in Burna Boy for Sungba (Remix), Olamide went all in. The visionary business partnership between YBNL and Empire ensured Asake's music reached farther shores, making him a staple in UK and US Afrobeats circuits. Add TG Omori’s cinematic visuals—eight in total—and you have the makings of an unstoppable cu...