FROM THE STABLE OF NAIJABRANDCHICK: MARKETING LESSONS FROM THE MAVEN QUEEN

WHAT DOES IT MEAN TO HAVE A GLOBAL BRAND?


As you know, I'm in NY, the learning experience here has been one of a kind.


I don't know oooh, I don't feel like coming back ooh, but I'm Naija Brand Chick for a reason, lols.


In my recent research, I found a couple of facts that can keep us in check on our journey to building global brands.


Some people pride themselves in saying they've gone global as a business.


But in actual sense, what does it mean to have a global brand?


Does it mean, you have two or three oyibo people patronising you from overseas?


Or your business is registered in the UK or the US?


Maybe you have a stripe or PayPal account, does this make your brand global?


You have Africans in the diaspora paying for your products and services, does this mean you've built a global brand.


Hmmm, how about people who open branches in the UK, but their patronage is still from Nigerians.


Are these brands global?


Let's break it down further…


According to Interbrand (the consultancy that publishes the best global brands list).


They categorise a global brand as one that gets at least 30% of their net sales revenue from outside their home region.


Let me give you more perspective…


There are four dimensions to a GLOBAL BRAND.


1. Geographic Dimension:

I know some businesses can't wait to have their communication distributed in global media platforms like CNN.


But this doesn't make you a global brand.


To pass this first test, your products need to have a physical presence in multiple countries.


So that consumers can engage with your products and actually consume it.


Without significant geographic presence in multiple countries across continents, a Brand cannot be global in any sense.


A good example is the Heineken Beer, it has a presence in over 170 countries.


2. Economic Dimension:

For your brand to be global, it MUST make global economic sense.


You can't have a global brand and only sell to people in Ghana and Ivory Coast.


If you have a monthly revenue of 100M.


At least 30M to 40M should be contributed by your global consumers in different CONTINENTS, not just countries.


Running meta ads and targeting the US and the UK isn't enough.


You should experience tangible economic growth from several continents.


3. Marketing Dimension:

Not much talk here! if you don't have a global marketing team with a global strategy.


You are not a global brand yet…


Your “global brand” should have a strategy to understand consumers in different continents and sell effectively to these consumers.

Does your “global brand” have this?


4. Cultural Dimension:

When your brand can connect with multiple cultures of the world, this is what makes it a global brand.


Have you made attempts to have your business connect with other cultures of the world?


Just as what Coca Cola, Unilever, Heineken, P&G, etc are doing?


Thank you.

WHAT BUSINESS CAN I INVEST IN WITH 4 MILLION, THAT WILL BRING GOOD ROI?


If I show you my DM, the most consistent questions you will see is, what business can I do with 500k, 1M, 2M, etc that will give me the best ROI?


While there's nothing wrong with this question, let me give you some perspective that will help you.


Let me put this out there, I can't tell you what business to do. In fact no one should tell you what business to do.


We can make suggestions of trending & profitable opportunities, risks, skills, people and other stuff that can help with your decision-making .


The job of settling down with one (or more) business ideas is truly yours and you cannot outsource it.


Decide today that you will take full responsibility of figuring out what business to do and that you will do it by taking your mind through a thorough process using valid questions.


Here are some of the questions that you should ask yourself if you are truly unclear what business to do.


I suggest you take pen and paper, write the answers to these questions because you would need a deep-thinking-session alone.


1. How much do I have as I am now? That is - how much do I have without chasing any rich uncle or friends?


2. How much do I have access to? That is, If I knock on those very sure doors, how much will open unto me?


3. What are my skills? What comes very easily to me?


4. What mistakes did I make in the past businesses or opportunities that I must never make again?


5. What are the types of businesses that I must not do? based on my beliefs, my skills, my limited amount of money, my past mistakes, my partner's wishes, etc.


6. Am I a techy person? Like do I know how to do stuff on the computer using various apps? Then can I explore any of the numerous options to make money online?


7. Without being ridiculous, how much money, in monthly income, will I consider adequate for a decent standard of living now? 700k monthly? 2M monthly?


8. Based on the amount that I answered in 7 above, make a list of businesses I know that can give that amount of money


9. One of the hardest parts of business is finding customers. From the businesses I listed out in 8 above, which one do I think I have the skill to sell very well. What 5 to 10 ways can I actively sell it?


10. Is there anyone I know whose business model I really like? Can I start a similar version and model after that person? Do I have similar skills? Can I learn from the person either closely or from afar?


11. Who do I know that is very business-savvy and can spare about an hour to discuss everything I have written out here with me?


12. What more skills do I need to acquire to meet up with the current marketing and business trends?


Hmmm, if you can answer these questions very well and you'll decide on what business to start.


Please share this content to all those WhatsApp groups where people are asking these questions.


Let me go back to work.


Thank you.


naijabrandchick

FIVE BUSINESS LESSONS FROM LOCAL TRADERS AROUND US.

Sometimes, we ignore what these local traders do around us.

But deep down, if you follow through, you'll see amazing lessons to be learned.

I've picked out five core lessons

1. THE SUYA MAN:

You approach a suya man to buy suya. You are standing in front of him; so he is sure of the intent to buy.

He wants to increase your level of trust and fast spending, so he cuts a small piece, dips it in pepper and hands you to eat. He offers value ahead so that he earns your trust.

Lesson: Once the customer has approached you, give value ahead to earn his trust and increase the spend value.


2. THE CORN SELLER:

You stop at the expressway to buy corn in Lagos, especially those ones opposite Lagos Business School.

They run to your car. “Madam, buy pear- all for 1000”. They do not even offer you 100 Naira or 200 Naira pear.

They offer you 1000 worth of pear in a bowl. 8 out of 10 people who stop there, buy the bowl of pear.

Summary - Offer the customer bulk buy. Many will take it. You will make more sales. Stop trying to sell one, offer two.


3. THE CANE SELLER:

My Igbo brother will import a container load of cane. Yes, you heard me. Cane used in flogging and correction.

Someone imports a container load of it. He opens his shop everyday and sells cane in huge quantities.

He believes in his heart that there is a market. Schools and parents buy from him. He has done the business for 17 years.

Summary: Scarcity mindset can kill your business. You think that if you sell one thing you cannot make it. You decide to venture into all sorts. You do not niche and be known for something.


4. THE IGBO FABRIC SELLER:

As soon as you arrive at his shop, he insists that you sit down, then he sends his boy to buy you malt.

He understands that the longer you sit, your eyes will feed on more fabrics and you will end up buying 10 instead of 3.

Summary: If you run a physical store, you can increase the amount a customer spends by getting the customer to be relaxed in your shop. It works!

5. THE MARKET GRINDER:

If you do market runs, you would notice that the young boy who grinds tomatoes and pepper is always positioned close to the woman that sells the tomatoes and pepper.

And sometimes, this young lad is even loyal to the tomato seller so he always get referred whenever a customer shows up.


Summary: Have you ever thought about a business that can provide you a steady stream of customers? What business can you take a position next to and get your customers from?


Well, these lessons may or may not directly impact your business.


But what you can do is modify it to suit what can work for you.


Thank you.


naijabrandchick

IT MATTERS THAT YOU STAY RELEVANT ON THIS SPACE, HERE'S HOW.

Few years ago, there were lots of amazing and interesting people that sprung up on social media.


These people were the talk of social media, their pages were always crowded with lots of eyeballs.


They had so much INFLUENCE, they were the influencers of that time.


Businesses of all kinds used to run ads on their page, in a day they'll have at least 20 ads on their page.


Omo, some people used to take their time to calculate the money these Influencers were making.


But something STRANGE happened after a while, the traffic on their page began to drop.


The buzz that was around them was no longer there, the businesses that used to place ads on their pages reduced drastically.


We used to count 20 ads and more on their page, but now, we can barely count up to five.


What happened? What changed? Why did people leave them? It's not fair oo, social media people ehhh, they're not caring again.


Nah, that's not true, social media people are loving, but they CHANGE, better still YOU CHANGED. Or you have unknown plans to CHANGE.


Some of you are enjoying your influence now, you post something now and in 24 hours you got 1k sales.


Read further to know how to maintain your relevance on these apps that's FEEDING some people.


Yes, Instagram, Facebook, Twitter, LinkedIn, even TikTok are feeding some people here.


So, let's see how to stay relevant in our space.


● Keep Being Social On Social Media:

There's no way you want to do it, this is social media. To remain relevant, you must keep being SOCIAL.


You need to keep doing the things that got you here, if you want to remain here.


● Get Better, Not Worse On The Things That Attracted Us To you:

It was video content that caused Bunmi to blow up online. Now she stopped simply because she had reached 30k followers.


Hmmm, it was Insta lives that made Ola popular, he stopped because he gained little traction. Now he's forming Influencer.


He's no longer approachable, hmmm, don't worry, we would soon "like zone" you.


● Remain Authentic But Upgrade How You Communicate You:


Nneka, take a look at your favs, they have been consistent with their authenticity from day one.


Their message has been their message, their consistency has been intact, but the way they communicate their thoughts keeps upgrading.


BE AUTHENTIC. Be You and Do You.

● Don't Copy Anyone:

I don't need to explain this, don't copy anyone on this space.

Stick with what works for you. If posting by 6am works for you, do it.


● Learn How To Serve:

The only way UP is downwards…


The only way to lead is to serve…


My pattern of leadership has always been servant leadership. I've served, and I’m still serving.


This is what most people lack. If you master this, you'll forever be relevant in this space.


I hope this blesses your weekend.


naijabrandchick
YOU NEED TO BE MORE INTENTIONAL WITH THIS AS A BUSINESS OWNER.

As fast as you can, make it your goal to become INFLUENTIAL on social media.

Even if you don't like it, please do it for the sake of your business growth.

Even if you're not a people person, do it for the sake of your brand's posterity.

You don't know what you're missing by not being INFLUENTIAL.

Let me tell you why you should become one.

Selling becomes easy when you're INFLUENTIAL

You spend less on marketing when you've built INFLUENCE.

Your customer objections will reduce by 60%.

Your business network would improve drastically.

With a good business structure, your income will swell.

So here is the fastest route to take especially for small business owners.

RULE 1: Choose A Niche You Want To Be Known For:

You are not an influence if people don't know you for something.

Mention my best friend Chioma Ifeanyi-Eze, we both know what follows.

Mention Ada Ujaligwa, we both know what follows.

Mention Emeka Nobis, we both know what follows.

You can't build influence without building an identity.

RULE 2: Start Sharing Your Valuable Message:

The structure for Influence, Impact, & Income is VALUE.

You can't take value out of the equation. People won't follow you if you're an empty vessel.

If you must influence, you must lead, if you must lead, you must be VALUABLE.

RULE 3: Leverage Others People's Impact:

As you're starting out, you would need the shoulders of giants to stand on.

You achieve this by building relationships with those ahead of you and on the same level with you.

Penetrate their circle.
Serve the circle.
Be loyal to the circle.

A mention from them can skyrocket you to the land of your dreams.

RULE 4: Build For The Long Term:

If your goal isn't for the long term you will get weary and stop.

When starting out the road won't be rosy, it will be a bumpy ride as usual.

But your long term vision would keep in the flow when things get tough.

RULE 5: Show Up Consistently:

This rule can't be overemphasised, you can never outgrow being consistent.

It makes you a friend of the algorithm.

It makes you stay top of mind.

It makes you perpetually visible.

As a business owner, imagine you're an influencer.

Think of the kind of sales your business will be making per week.

I trust this has helped you.

As we both know, I'm rooting for you.

I can't wait to see you Dominate in Sales and Influence.

Thank You.

naijabrandchick

THIS IS FOR SOMEONE THAT NEEDS TO BREAKTHROUGH IN BUSINESS.

People see the results I get in my businesses, and they wonder how Nelly is doing it.

Sometimes, they go the extra mile to "COVET" the grace I carry, and even pray for the level of results I exude.

Well, while all of these and more are great, the truth is there are some intangibles that add more grease to the grace you see on display.

There are certain belief systems that I have cultivated over the years that have made me successful.

Doing business at certain levels will not require only your physical energy and efforts, but a certain level of mental dexterity to truly make it in business.

Especially when your primary source of expression is social media. My dear you need what I'm about to share with you…

To have that "breakthrough" in business, one of the things you must be dead to now and forever is a sickness I call;

"WWPSS"

Meaning;

"What Will People Say Syndrome"

See ehh!

This sickness has sent many earth quaking ideas to their early grave.

This sickness is the reason why most businesses can't get past their nose.

This sickness has curbed most people from meeting people that could help fast track their breakthrough.

This sickness has silenced the voice of many rising stars…

This sickness is the reason why "someone" is still playing small at one level.

I don't understand why Folake will record a video and refuse to post it, because she's scared of "What Will People Say".

I still can't wrap my hands around this excuse of "I don't want to push too much so that people will not say"

Hey stoppeeettt!!!!

Stop living under the bandage of other people's false opinion about you.

Stop living under the shackles of other people's untrue perspective about you.

If this was my story, there's no way you will be celebrating anything about me.

If I was a slave to negative comments, there's no way Nbc TradeFair would be standing today.

There's no way these amazing vendors will be getting powerful results like this from the fairs.

Do you want to know how many negative comments I've received from the things I was trying to push?

Do you want to know how many dragging I've experienced on this space?

Folake enough is enough, stop caging your light because of "what will people say"

Do this;

1. Make a firm decision to detox yourself from that cage of "fear of peoples opinion"

2. Find and build trusted masterminds around you whose counsel and opinion you can trust.

Have people that can critique your work constructively without demeaning or disrespecting your personality.

3. Detox yourself from perfectionism. Your desire to be over perfect is one of the reasons why you're still "stuck", I'm sorry but that's the truth.

If you do this well, you will be free from that sickness called "WWPSS"

Now, go ahead and EXECUTE all the ideas you have in your heart.

Like I said, this isn't for everyone, but that one person that needed to hear just this to go the next level.

SEE HOW YOU CAN MAKE IT EASY FOR YOUR BIG CLIENTS TO REFER YOU.

There's this guy on social media that has been doing well for himself at a level, he is quite great at what he does.

Serving the clients he could serve and delivering results at his level, when his clients saw that he was good at what he does.

Slowly and steadily he started getting referrals and recommendations from different quarters.

This bro was doing well, until this particular occasion where he collected money to deliver a certain project for a client.

Dude knows he was overwhelmed with jobs, but either greed or ignorance didn't allow him to communicate to this client that he wasn't available to deliver the job.

Weeks had passed and the dude hadn't delivered, the client started calling him, he would pick and give excuses.

He kept shifting deadlines, great client anyway she was patient with him, but at a time she couldn't take it anymore.

She called and spoke to him angrily, you wouldn't blame her, she was frustrated and feeling disappointed.

After that, dude has stopped picking calls, she would call dude will not pick, when he finally picks, he's not saying anything reasonable.

A project of 2 weeks has now stalled into 2 months.

We're both familiar with stories like this, where people we trusted with our jobs changed and started messing up.

But these same people would still want people to recommend them.


If you're a service based business, there's a possibility to get clients on referrals.

How you handle the job will determine if you would still get the clients coming to you.

So if you desire recommendations, you just have to be RECOMMENDABLE.


Here are four MUST HAVES, if you want to be RECOMMENDABLE.

¶ You Must Have a Good Character:

Capacity without character is like running a relay race on one leg, so you would be celebrated for capacity but you won't last.

You might get to the top with capacity, but character will sustain the momentum for you.

Character here involves honesty, loyalty, being frank, faithful, and RELIABLE.

¶ You Must Have Good Communication Skills:

Not knowing how to communicate will jeopardise your chances of scaling.

Not knowing how to communicate will make you lose your chances of success.

Not knowing how to communicate will make you lose more than you can imagine.

¶ You Must Have a Structure For Delivery:

Don't take up jobs you can't deliver on, it's not a bad idea to say,

"I'm sorry I can't deliver on this at the moment"

If you must take up the job, you've got to have a structure of delivery.

And you must deliver on time and with absolute excellence and professionality.

¶ You Must Learn How To Say NO:

Hmmm, most businesses are suffering because they don't know how to say NO.

Please save your reputation and your brand in this space.

Learn how to say NO to jobs you know you can't be able to deliver.

Saying YES to everything doesn't make you an ENTREPRENEUR.


NELLY HOW DO I PENETRATE OTHER COUNTRIES WITH MY OFFERS?

The Nigerian market is sweet ooh, but it's a big flex when you can penetrate other countries with what you're selling.

I would like to share a few points here.

If you provide services or sell anything that can be sold across countries easily, this is for you.

1. Start from getting conscious about it.

Don't just price your offer in Naira. Have prices in other currencies.

Get systems that allow you to collect payments from other countries.

Apply to Flutterwave and Paystack to set your account for international payments.

Sign up on selar(dot)co. Get Stripe and PayPal if you can.


2. Create content that speaks to a larger audience outside your country.

Instead of writing a blog post on "How to retain customers for Nigerian businesses", you can write "How to retain customers for small businesses".


3. Put your business on social platforms that are globally searchable.

I know you love whatsapp and you are making great sales, but can someone just wake up and search and find you on Whatsapp? No.

Ask yourself - When people need what I am selling, where do they search?

The answer is Google, YouTube, Instagram, Pinterest.

Put your business on those global search points.

4. Find people who are already selling to other African countries and countries around the world and pay to have their time for say 30 minutes.

Ask intelligent questions around

"How did you start? What's your price point? What countries do you make the most sales to? How did you get them to trust you? How do you collect payments? What kind of stuff do they like buying? Did you run ads? Who did you target with the ads?"


5. Fix your mindset

Start seeing yourself as global. Write global. Price global. Speak global. Introduce yourself as global. Give global examples.

Let me end with this gist,

Someone I know had gotten Stripe as a payment gateway for over a month, but she didn't realise that her mindset was not yet global.


She would publish prices in African countries and never mentioned Stripe.

The very day she published that people can pay with Stripe, she got 7 payments of $50 each.

She didn't know she had a waiting global audience who were wishing she would introduce a payment method suitable for them.

See ehh, I understand that when people discuss mindset, you throw it off as being so cliche.

Listen to me, the first thing to do before you start selling to foreigners is to fix your mindset and then get conscious of it.


I know Folake is late to this party in 2024, but she can START NOW.


The Nigerian market is sweet, but some foreign currency will just be the icing on the cake.

Thank you!!!

MY SERVICE PROVIDERS, I HAVE SOMETHING FOR YOU, READ ON.

So here's Nkechi who just graduated from the University, after her nysc she decided to job hunt like go look for a job.

After about six months of dropping resumes in different offices, all she got was interviews that weren't successful and the usual "we will get back to you" rhymes.

Tired and frustrated due to the process of job hunting, she decided to try out this "high income skill gospel" that people are preaching on social media.

She laid her focus on digital marketing, with hopes that she would become good in record time and start making good money from it like she was promised in the course she bought.

Four months have gone by, and Nkechi has been able to understand how Google Ads works. She used it to deliver some tasks for her boss.

Now it's time to monetize her skill, like getting real money from the real world. Nkechi is stuck, and doesn't know what to do.

She tried Upwork, but it wasn't working for her, she submitted proposals until she got tired…

I'm not saying the platform doesn't work, but Nkechi didn't know how to work it.

She retorted by sending cold dm's, there's a different strategy to these things, if you're not good you'd struggle with it.

She is posting on her social media platforms that she's a Google Ads Expert, but expert is still struggling to get gigs.

Hmmmm, what could be wrong?

It's simple…

She doesn't know how to structure her MARKETING MESSAGE.

We both know stories like this, product vendors and service providers struggle because they don't know how to structure your marketing message.

Your marketing would be fruitless and be full of struggles if you don't have a clear marketing message.

Nkechi, this is what you need to do to have a clear cut marketing message.

Answer this question: WHAT ARE YOU SELLING AND TO WHOM?

E.G One: I sell google ads services to course creators who are Influencers.

E.G Two: I sell jewellery to women who live in Abuja with an average income of 500k per month.

So two things make up your marketing message.

1: What You're Selling (product or service).

2: To Whom (ideal customer).

Having an understanding of your ideal customer helps you to know where to advertise and how to COMMUNICATE in your marketing materials.

My dear, don't be like Nkechi, ensure you put these things in place to scale your marketing.

Enjoy Your Weekend.

naijabrandchick

YOUR BUSINESS WILL THRIVE, REGARDLESS OF THE ECONOMY, HERE'S WHAT TO DO.

Hmmmm, I have so much to say to you my dear business owner during this period, but I would be sharing my thoughts one day at a time.

Like a lot is burning in my heart, so burning that cold water can't even quench it.

See ehhn, whatever happens or would happen I'm certain it would end in PRAISE.

Your business would thrive regardless of what happens. You would expand your business regardless of FG policies.

Here are a few things you can do to keep your business doors open.

1. Focus On Retaining Your Customers:

Getting new customers is easy, but having repeat customers keeps your business thriving for a long time.

So, do anything you can to retain the customers or clients you have. Don't joke with your existing customers, don't overlook their patronage.

Instead, create systems that would keep their loyalty to you for life.

2. Explore New Revenue Streams:

Omo, one stream of revenue isn't good for your business oo, this is no longer news, you know this.

Identify complementary products or services that align with your core offerings and can generate additional income.

Consider partnerships, collaborations, or even expanding into new markets or industries.

3. Go Crazy With Your Marketing:

It's tempting to cut down on your marketing budgets in times like this, but keeping your funnel open for new customers to come in is what you need now.

If I were you, I would go wild with marketing.

Sit down and learn new strategies you can use to acquire new customers. You need it to thrive this period.


4. Improve Cash Flow Management:

Cash Flow is king, as you keep making the money, ensure you manage it properly.

Let your eyes be on the books, if you don't know how to manage it well, get professional help.

Because making money and losing it is more painful than not making at all.

5. Cut Unnecessary Expenses:

This is not the time to spend anyhow, this is not the time to start using business money to pepper your enemies.

Look for a way to optimise your inventory management so you can minimise waste.


6. Stay informed and adaptable:

This is not the time to say, "nothing concerns me with news or FG policies".

No oo, you need to stay informed and be flexible enough to adapt to any changes you may experience.

Don't sleep on a bicycle, you need to be on your toes.

I hope this helps you thrive this period.

Stay Safe and Woke,


IT WILL END IN PRAISE.


naijabrandchick








HERE IS HOW TO MAXIMISE THE SPOTLIGHT FOR MASSIVE PROFIT.

I was scrolling on social media the other day and I stumbled upon this sweet post that an Influencer made about a young lady.

The post captured how good this young lady is, her work ethics, her commitment, her good character, her attitude to work, etc.

Kai, when I saw how this Influencer wrote about this lady, I was so moved to check the lady out.

Note, this post was made about two weeks before I stumbled upon it, the post had gotten cool engagements before I saw it.

I couldn't hold my curiosity, so I decided to check her (the said young lady) out.

I was so shocked with what I saw!!!

My mind couldn't believe what my eyes were seeing.

She didn't have any post on her wall that validated her authority.

Not even a post about what she was into.

She didn't have any content that showed us what she has done in the past.

She didn't have any content that could convince me I could work with her.

All I saw was the latest gossip from Nollywood, and to make matters worse she enjoyed posting memes and comedy skits.

She just lost a potential client, I don't know how many more she lost by what she has on her page.

See, in this life, you only need one big hit to get several hits that will make you a multi-millionaire. If you mess up with that first hit, it might just be your last.

If you read your bible, there's somewhere that says, "The Sons Of Isaachar Had Understanding Of The Time That Israel May Know What To Do"

That lady didn't understand the season she just entered.

How can an a-list Influncer give you a loud shout-out for FREE, and you don't know what to do afterwards?

Here's How to maximise the spotlight on you;

1. Be Sensitive To Your Spotlight Moments.

These moments don't come everytime.

These moments don't announce themselves before they arrive.

But when they do, be sensitive enough to grab them.

An A-list influencer mention is a spotlight moment.

A big media company mentioning you in their magazine is a spotlight moment.

A reputable organisation giving you an award is a spotlight moment.

You host a massive event in your city, it's a spotlight moment.

Channels TV invited you for an interview is a spotlight moment.

What you do with this will determine your next level…

2. Know What To Do:

It's one thing to be in the spotlight, it's another thing to know what to do.

What do you hope to achieve by being in the spotlight?

Is it Influence, Impact, or Income?

Start charting your course rightly to ensure you achieve your objective.

If you never had one. Create it immediately and start charting your course.

These big hits don't come all the time, maximise the one you've got and use it to make it BIG in life!!!

Note: Never be in that place where the spotlight on you is greater than the light in you.

Think about it.

Thank You!!!

naijabrandchick






SOME BUSINESS OWNERS ARE STILL ON THIS TABLE, I WILL TALK ABOUT IT.

There are some things I shouldn't be talking about again, but well I'm here for all of it.


Sis! It's no longer news that this sosha medium can make you SUPER RICH.


I'm not capping!


I can't count how many people have made it big from social media.


Yesss! Some of the people you're celebrating today, 'nah this social media make them RICH.'


Folake, you know what I'm saying, but why are we still begging you to be posting daily.


Romanus, you've seen these people that are cashing out from social media, but staying consistent is your problem.


Even when we ask you to go maddd with your marketing, you keep making these mistakes.


Here are some marketing mistakes you should stop making on social media:

1. Stop Inconsistent Posting:

We are in 2024, and we are still begging you to be posting daily, today you're on tomorrow you're off.

I still can't believe that in 2024 we are asking you to be posting daily. If you don't know, consistency is the key to maintaining visibility in this space.

2. Stop Overlooking Audience Engagement:

People took their time to comment on your post, you're there forming boss, seated on the throne, you can't come down from that mountain of yours to engage your audience.

3. Stop Ignoring Negative Feedbacks:

Someone said something bad about your product or service, you kept quiet, you didn't do anything about it.

Don't worry, you will soon meet a dead business, because one angry customer can cause you to fall on this social media ooh!

4. Stop Feeling Bad For Over-Marketing:

There's nothing like over selling in business. There's nothing like I'm selling too much, let me reduce the way I sell.

You're in business to make profit, don't feel bad for selling your market. Don't let anyone guilt trip you for selling.

5. Stop Using POOR Visuals To Market:

This is social media! Because we catch cruise isn't a validation to do things the way you like.

Bring in some level of excellence and avoid mediocrity. To make it in this space ehh, you have to bring your best foot forward.

Which one is you're doing a video and there is a lot of noise in the background. We are seeing your video and it's taking us back to the 90s. Stopeeeit!

6. Stop Hiding Your Personality On Your Page:

It would be hard to make it in this space, if people can't feel the personality behind the brand.

You don't want people to know you, there's a level of cash you won't get access to, if you don't add a personality to your brand.

You will struggle to make it big here, if people can't identify a personality behind the page.

There's more to say, but let me just stop here!

Thank You!!!

naijabrandchick









HERE'S HOW TO KNOW WHEN TO EVOLVE IN BUSINESS.

Some of us are still unsure if we are to change our business model or not.


Let me give you this old gist, it will help you make a decision faster.


There is this vendor here on social media who is a powerful influencer and also one of the best (if not the best) in her chosen niche.


Whenever she does sales, everywhere go soft!!!


She will even show us her screen while scrolling up to show us the amount of orders she has gotten.


Honestly I admired her, I prayed “God When” many times.


I was one of those who will pause the screen to see the actual numbers of people who bought and omo!


The numbers I see eh! 5000 something, I will quickly press calculator and multiply 5000 something with the least amount product she posted and ah!! It’s plenty!


But there was a problem, her model of business which was to carter for ALL WOMEN AT AN AFFORDABLE PRICE was literally backfiring and


I felt pity for her maybe because I have seen that most of the issues she had was due to bad staff trying to play smart on her customers but then again, na you customer know.


This lingered for so long even when she got good hands to work with her to ensure such issues stopped.


Then she made a decision, not to serve ALL WOMEN but HER WOMEN.


When I heard she was doing this, I won’t lie my heart skipped, “will she be able to make the type of money she used to make?”


She took time, settled everyone she owed when she had an affordable brand.
Took some time off, and came back with a LUXURY BRAND!


Guess what?! All her issues stopped!
PEOPLE STILL BUY FROM HER but I hardly saw anyone smear her name.


I noticed she had peace of mind, may not be selling 5000 something (or maybe she is but hiding it 😄) But you could see growth!


She would do sales and ask people to pay in dollars and they accept!


She looks more relaxed, business seems to do well and I am so happy for her.


So why am I telling you this?


Some of you are stuck in business because you have chosen not to evolve.


You feel if you change location, change strategy or change who you want to serve, you will not make sales.


Sometimes all you need to do is to sit down and tell yourself the truth while mapping out the best strategy that will work for you.


I did it, and my friend Chioma did it and stopped accounting for small businesses at 50k.


Today Data Entry is a Beneficiary of the MasterCard Foundation and Cascador. This is possible because Chioma decided to evolve.


Make those changes… DO IT AFRAID & UNSTUCK YOURSELF


“What you are looking for is on the other side of your comfort zone”.


EVOLVE!!!


naijabrandchick









HERE'S WHY YOU NEED TO ADOPT THIS KIND OF MARKETING.

I used this principle in my business and it worked.

Chioma, my best friend, also used this principle when she started, and it worked.

And we still do!!!

Most of the big startups you see today, used this principle for market penetration.


And it worked!!!

What's this principle?


Education-Based Marketing!!!


You know about it, but you're not using it.


Here is a list of the good side of including education in your marketing messages:

1. Customers feel valued.

They start to listen to you and unconsciously, start to like your brand.

The law of 'give and take' works perfectly in life, even in business.

When you give, the recipient soon feels indebted to you and seeks to reciprocate.
Interestingly, business follows several natural laws.


2. The problem is better explained when you educate. More people soon realise that they need what you are selling.

Picture these two marketing messages to sell unripe plantain flour:

a) Buy our original plantain flour for just 2000 Naira for 200 grams.

b) Everyone who has a parent above 60 years, needs to ensure to include at least x% of iron (or whatever unripe plantain contains) in their daily meals. The 'iron' helps them to develop .... which increases .... and thereby improves their ...

Notice that the second message will attract everyone who has an aged parent, increase your reach and convert new customers.


3. The opportunities and expressions of your offering are increased.

Few years ago, a company that produces potatoe flour signed me to do an advert for them. In the ad, I was making cookies with the potatoe flour.

That advert got more bakers interested in the product.

It showed new possibilities and expressions of the product.

4. Some people genuinely need what you are selling, but they do not know that big word, that you call it.

Only if you can imagine how many people do not know what 'dropshipping' and 'private labelling' means.

Only if you can understand that tons of people want to produce their own pants, dresses and shoes with their brand name; but you keep advertising 'Do your private label' here and they have no clues what you are talking about.

Over 95% of the customers who buy from me are endeared by my education messages.

I've had people put a lot on the line for me, when recommending me for a project.

Why do you think they trust me so much?

Education!
They have fed from my several marketing messages blended with education.

They've bought from me and have experienced my value first hand.


Please start now.
Nicely blend in education into your marketing messages.


It works ooh!
Trust me it works!


Thank you


naijabrandchick





THIS MARKETING STRATEGY WORKS LIKE MAGIC.

There is this marketing strategy, which my best friend Chioma used back then to sell her products, and it worked.

She called it “what-others-are-doing-wrong” Marketing.

It is a simple but very effective tip that gets you selling more and more of your products and services.

I particularly like that aside from helping you sell more, it also helps improve the output of your product or service or whatever it is that you are selling.


Now imagine you want to market a new design of your ready-to-wear dress called Amaka-Jappa-Dress.

I would like you to take out a clean sheet of paper and write out all the wrong things you have seen others do when they make and sell dresses.

Examples:
1. Poor finishing on the inside
2. Very few or no colour options
3. Not enough big sizes available

After you have listed out what others are doing wrong, ensure to fix those things in your operations, then include those fixes in your marketing message.

So here’s how you can use the what-others-are-doing-wrong strategy to sell the Amaka-Jappa-Dress

“Here’s introducing our latest dress design called the Amaka-Jappa-dress.

It’s a brilliant blend of corporate and semi-casual. Look at the inside, amazing finishing with hidden zippers and american-ziggy lining that works well for hot and even cold weather.

It comes in 16 colours. Just choose your colour and we deliver in 48 hours. Plus-sizes aren’t left out, the dress runs from size 8 to 40.....”

Chioma uses it a lot when she sells her courses. She stresses a lot about what others aren’t doing right and it works very well for her.

See examples:
- Others sell very long courses (she market short courses)

- Others include a lot of fluff talk that waste time (she market straight-to-the-point with no fluff)

- Others sell courses with unreadable slides filled with words (she market easy-to-read slides)

Others sell courses with low-pitched boring voices (she market her high-pitched exciting voice)

- Others sell courses that do not necessarily deliver on the topic (she market the end result you will get and show you how she delivers it)

So, here are the steps to follow to use this marketing strategy:

1. Go and spend time studying the things others in your industry are doing wrong

2. Come back and build a list of those things.

3. For each one, plan how you will correct it. Leave out those you cannot correct.

4. Make your product or service with the corrections.

5. Then include those things in your marketing messages.

Please, make sure you don’t step on people’s toes while doing the marketing.

You do not need to mention that others are doing it wrongly.

Just focus on mentioning that you are doing this and that.

The customers have a way of understanding that you are offering something others aren’t doing right, because it’s usually something they have prayed and wished for - so they can relate very easily.

So, would you try out this strategy? 





HERE'S THE KIND OF CAMPAIGN TO RUN AS A SMALL BUSINESS OWNER.


I remember when I started my business,

This was one of the things that kept me playing really small.

I didn't know what to press or what to do to ensure I rake in as much sales that I wanted.

My usual way was coming on Instagram to announce my market.

I pushed for the sales…

But nothing really tangible came in.

I tried doing things and dancing a little, sales came in but not as much to say I am doing well as a business owner.

But when I implement what I am about to share with you…

My sales began to compete with the sky.

Lols, let's dive in…

Here is a simple five step framework that will help you rock your sales going forward.

Step One: Understand Your Target Market.

This is one mistake most small business owners make.

They think everyone is their customer on social media.

Because you sell a product or service doesn't make everyone your customers.


You need to have what we call CONSUMER INSIGHT.

Let's assume you sell weight loss.

Don't assume your market research!

Do the work! Pick your phone, call like five people who you think would need your solution.

Try to understand their pain, desires, wants, what keeps them awake, why they would need what you sell.

This will help you understand your target market deeply.

When you've done this, the next step is not to run ads yet.

Step Two: Create An Irresistible Offer.

If you don't get your offer right, your advertising will be dead on arrival.

If your offer is “dead and boring” you will waste your money.

This is the reason you cried the other day that your ads aren't converting.

You didn't get your offer right.

Fix your offers! I am sure you can create offers by now.

Step Three: What Can You Say In Your Ad Copy That Will Make Your Target Audience Buy.

Most of the ads that I see on my feeds aren't giving.

They might have a great product.

But how they communicate the product or service is what kills the ad.

Nah! Learn how to write better ads.

If you don't know how…

Simply outsource this part of the work.

Nothing is wrong with that.

Step Four: Where Can You Place This Ad That Your Target Audience Will See It?

Back then platforms that had the buzz for ads where the…

=> Linda Ikeji's

=> Naij[dot]com

=> Nairaland, etc.

You know why? They had the audience that had the purchasing power.

You could advertise on these platforms and not get results.

Why?

Your target audience isn't there.

Someone else could try it and make millions.

So, before you place any ad, ensure you have an insight on the target audience if they align with yours.

Step Five: Adjust The Campaign.

When you start running the campaign.

Three things would happen:

● No Results.
● Good Enough Results.
● Massive Results.

If it gives you the first two results, then you need to tweak till you get what you want.

If it gives the third one, then RE-RUN the ads until it stops working.

Cheers!


5 WAYS TO STAY RELEVANT ON SOCIAL MEDIA.

Few years ago, there were lots of amazing and interesting people that sprung up on social media.


These people were the talk of social media, their pages were always crowded with lots of eyeballs.


They had so much INFLUENCE, yaaass, they were the influencers of that time.


Businesses of all kinds used to run ads on their page, in a day they'll have at least 20 ads on their page.


Omo, some people used to take their time to calculate the money these Influencers were making.


But something STRANGE happened after a while, the traffic on their page began to drop.


The buzz that was around them was no longer there, the businesses that used to place ads on their pages reduced drastically.


We used to count 20 ads and more on their page, but now, we can barely count up to five.


Omo, what happened? What changed? Why did people leave them? It's not fair oo, social media people ehhh, they're not caring again.


Nah, that's not true, social media people are loving, but they CHANGE, better still YOU CHANGE. Or you have unknown plans to CHANGE.


Some of you are enjoying your influence now, you post something now and in 24 hours you got 1k sales.


Read further to know how to maintain your relevance on these apps that's FEEDING some people.


Yasss, Instagram, Facebook, Twitter, LinkedIn, even TikTok are feeding some people here.


So, let's see how to stay relevant in our space.


🍅 Keep Being Social On Social Media.

There's no how you want to do it, this is social media. To remain relevant, you must keep being SOCIAL.


You need to keep doing the things that got you here, if you want to remain here.


🍅 Get Better, Not Worse On The Things That Attracted Us To you.

It was video content that made Bunmi to blow on LinkedIn now she has stopped simply because she had reached 30k followers.


Hmmm, it was Audio Live that made Ola popular, he stopped because he gained little traction. Now he's forming Influencer.


He doesn't even reply to comments again, hmmm, don't worry, we would soon "like zone" you.


🍅 Remain Authentic But Upgrade How You Communicate You:


Nneka, take a look at Oche Writes, the young man has been consistent with his authenticity from day one.


His message has been his message, his consistency has been intact, but the way he communicates his thoughts keeps upgrading.


BE AUTHENTIC. Be You and Do You.


🍅 Don't Copy Anyone:

I don't need to explain this, don't copy anyone on this space.

Stick with what works for you. If posting by 6am works for you, do it.



🍅 Learn How To Serve:

The only way UP is downwards…


The only way to lead is to serve…


When I started in the Public Speaking space, I used to follow Tricia Biz just to see how she was doing it.


Me, the LOLO of Instagram. I call it SERVANT LEADERSHIP.


This is what most people lack. If you master this, you'll forever be relevant on this space.


Follow me Nelly Agbogu for more.

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